What advice did people give you when you first started blogging? I bet I can guess. Newbies attempting to make their mark are told again and again that the key to growth is to write, write, write. ‘Don’t think about it’ web elders bark. ‘Don’t agonise about it. Don’t dream about it. Just click your New Post tab and do it!’
Almost every article you’ll read advises you to kneel at the altar of the Regular Update. Regular updating is the key to more visitors, a lower bounce rate and increased Adsense revenue, we are advised with a scholarly nod.
While this advice is far from all-you-need-to-know personally, I’d emphasise a few other things first: choose a narrow topic that you know a lot about, get involved in web communities covering similar topics, don’t try to monetize too quickly, choose a powerful platform like WordPress, etc, etc. it is important.
A dead blog is one of the most obvious things to spot. A political homepage post about Hillary’s run for the democratic candidacy? A fashion blog with no mention of colour-blocking? A music site without a single snide remark about Dubstep? You’ve got yourself a deady.
But in our busy times, people are looking for shortcuts. Updating your blog with very short posts via email has become popular: no fuss, no stress, six posts a day, and you look as current as Agyness Deyn. The explosion in microblogging platforms like Tumblr has supported this trend: nobody expects blog posts to be long and comprehensive anymore. In fact like Agyness Deyn’s hair, the shorter the better!
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